Identity Design / Talamore Family of Clubs
Logo & Identity Redesign
Logo redesign and club identity system for the Talamore Family of Clubs, located throughout the United States. This suite of graphics and marks were designed to incorporate the club’s offerings and services into a system of visual elements that work as one with the overall club visual identity.
The developed logo identity system included the overall club brand logo, namemark, the club monogram, and a suite of graphic marks that represents the club venues, services, and offerings, tied in with the club monogram.
In the suite of secondary marks, the graphics were designed to represent both the offering and the Talamore club identity so that each offering carries the club brand within the graphic lockup to ensure the brand was consistently represented and carried forward.