The Creative Process
For the fourth straight year the Upper Makefield Fire Company hired Adam Garlinger to design and develop their annual fundraising. A campaign to raise funds for the Fire Company’s operational needs, continued training, and education. As in previous years, the project development included the campaign concept, messaging, writing, and design, and layout of the mailer package. A trifold mailer where the presentation and opening of the mailer plays an important role in its presentation to the recipient.
With the goal of generating maximized funds, the messaging and impact are essential. The messaging conveys the importance of the fire company to the community, without overstated and hyped language, or typical cliches.
The creative development is based on typographical design to reflect the messaging, and is the starting point of design and creative development. To view the creative process, click here.
A Typographical Approach
For the fourth straight year the Upper Makefield Fire Company hired Adam Garlinger to design and develop their annual fundraising. A campaign to raise funds for the Fire Company’s operational needs, continued training, and education. As in previous years, the project development included the campaign concept, messaging, writing, and design, and layout of the mailer package. A trifold mailer where the presentation and opening of the mailer plays an important role in its presentation to the recipient.
With the goal of generating maximized funds, the messaging and impact are essential. The messaging conveys the importance of the fire company to the community, without overstated and hyped language, or typical cliches.
The creative development is based on typographical design to reflect the messaging, and is the starting point of design and creative development. To view the creative process, click here.
Notes Upper Makefield Fire Co.
Typography played an important role, in both conveying the tone of the message and working as an important visual element. The typography strengthens the impact of the message, and helps deliver it as intended. Important to this happening is not only the typeface, but how the type is arranged. Line by line, with certain words larger to ensure it's read by the viewer with the intended feel.
Typography played an important role, in both conveying the tone of the message and working as an important visual element. The typography strengthens the impact of the message, and helps deliver it as intended. Important to this happening is not only the typeface, but how the type is arranged. Line by line, with certain words larger to ensure it's read by the viewer with the intended feel.
Brand Development DaVinci
The project included the design of the medical practice brand, including the business image, identity, and copywriting. The development of the Practice brand included the business value, differentiators, competitive advantage, and value proposition, applied into the writing, messaging, and concept used to create the business image.
View Project
The project included the design of the medical practice brand, including the business image, identity, and copywriting. The development of the Practice brand included the business value, differentiators, competitive advantage, and value proposition, applied into the writing, messaging, and concept used to create the business image.
View Project
Brand Development Equanimous
The development of the Equanimous Practice brand included the design and development of the identity, the messaging, and the visual brand., Including the logo, tagline, messaging, statements, and the layouts for the business image for marketing and advertising.View Project
The development of the Equanimous Practice brand included the design and development of the identity, the messaging, and the visual brand., Including the logo, tagline, messaging, statements, and the layouts for the business image for marketing and advertising.
View Project
Brand Development Signature Advisors
Starting with the development of the brand through to the development of the website, the project included the identity design, company image, messaging, writing, design system, website development, the components for the company's online presence, and brand guidelines. The project also included strategies for the maintenance of the site, and to continually strengthen the online visibility of the website.View Project
Starting with the development of the brand through to the development of the website, the project included the identity design, company image, messaging, writing, design system, website development, the components for the company's online presence, and brand guidelines. The project also included strategies for the maintenance of the site, and to continually strengthen the online visibility of the website.
View Project
Brand Development Octane581
Octane581 is a complete communication solution for clients in all professions, trades, and industries. Building from a deep value formula, cultivated from the client’s developed business value. Octane581 is tailored to the client's business, within the industry they operate in. The development of the Octane581 brand included the concept, design, writing, messaging, development, and architecture.View Project
Octane581 is a complete communication solution for clients in all professions, trades, and industries. Building from a deep value formula, cultivated from the client’s developed business value. Octane581 is tailored to the client's business, within the industry they operate in. The development of the Octane581 brand included the concept, design, writing, messaging, development, and architecture.
View Project
Brand Development Victory
Victory is an independent business development offering that connects businesses to clients, customers, and to other relevant businesses, building an independent business ecosystem. Victory was developed to work across the whole of the independent business community, with the architecture enabling it to be applied to multiple industries, professions, and trades.View Project
Victory is an independent business development offering that connects businesses to clients, customers, and to other relevant businesses, building an independent business ecosystem. Victory was developed to work across the whole of the independent business community, with the architecture enabling it to be applied to multiple industries, professions, and trades.
View Project
Brand Evolution The Gardens
With the business renamed, the established brand needed to be carried forward, incorporating the equity it had built over the years. A new location was also being added which needed to be incorporated into the website, with an update to the website layout, content structure, and website architecture.View Project
With the business renamed, the established brand needed to be carried forward, incorporating the equity it had built over the years. A new location was also being added which needed to be incorporated into the website, with an update to the website layout, content structure, and website architecture.
View Project
Development Creative Process
Starting the creative process, words and imagery, establishing the tone and feel of the messaging and imagery, the writing and the design are done together, as part of the initial creative process, with statements written out to create a feel for what the messaging will say and how it will be said.View Project
Starting the creative process, words and imagery, establishing the tone and feel of the messaging and imagery, the writing and the design are done together, as part of the initial creative process, with statements written out to create a feel for what the messaging will say and how it will be said.
View Project
Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered.
Delivering the first impression their business needs to accelerate the return on investment that is their business.
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
Design Solutions Adam Garlinger | 908.581.3393
 |
 |
 |
 |
 |
 |
 |