Brand Development

The project included the design of the medical practice brand, including the business image, identity, and copywriting. The development of the Practice brand included the business value, differentiators, competitive advantage, and value proposition, applied into the writing, messaging, and concept used to create the business image. In the development of the brand, an architecture was first developed in order to structure the; the health issues and medical treatments, the benefits, and the potential outcomes achieved, as well as the regenerative medicine, the doctor’s CV, accomplishments, and ongoing stem cell research, to better position the business amongst its competitors. Then applied to the development of the messaging and design of the business image.

In the development of the practice brand, the photography, typography, and writing were essential to delivering the ethos of the brand… “optimism regained through mobility after injury and illness”. Because the term “stem cells” cannot be used, it presented the opportunity to write a more compelling messaging and the writing of the business brand. A key ingredient of the image, the typography reflects the tone and feel established in the writing. The typography also provides flexibility for the design of communications content in various layout sizes, a provided business solution.