New Products Added Case Study
With a new product suite needing to be positioned independently and as part of Walnut Advisory as a whole, these new products needed to both work within the Walnut Advisory brand and have their own unique brand. With key elements of the Walnut Advisory brand carried forward, a unique look and feel was developed for the Business Owners policy that also worked with the Walnut Advisory look and feel. Within the development of the creative for the new product, a logomark, graphic elements, graphic lockups, color platte, typography palette, and layouts were developed, with these elements complimenting and extending the existing Walnut creative. With existing, refined, and essential elements of the Walnut Advisory brand carried into the creative for this new brand, the connection was seamless, enabling the Business Owners Policy to both work as a standalone product and within the Walnut brand.
Within the creative development, a new color and typography palette were created for the brand, with the colors and typefaces working with the existing Walnut brand palettes. Existing elements of the Walnut brand were also refined and evolved, including the messaging elements, and elements of the copywriting.
Using the approach in the visual development of the product brand, the writing and messaging worked with and extended the Walnut brand, incorporating elements into the copywriting for the Business Owners Policy brand, with the new writing also extending the overall Walnut brand.
This seamless execution and connection between the new brand and existing brand was only possible because the architecture for the Walnut Advisory brand is flexible, enabling additions, changes, and reorganization to be easily incorporated and executed. The creative execution in brand development simultaneously built the Business Owners Policy brand and extended the Walnut Advisory brand at the same time.
Scroll down to view the project and the creative. To read the Walnut Advisory case study and learn about the development of the brand value click here. To read the case study of the product architecture, click here. To read how the brand was evolved, click here. To go back to the original page with the listing of the case studies click here.
Extending the Walnut Brand
With a new product suite needing to be positioned independently and as part of Walnut Advisory as a whole, these new products needed to both work within the Walnut Advisory brand and have their own unique brand. With key elements of the Walnut Advisory brand carried forward, a unique look and feel was developed for the Business Owners policy that also worked with the Walnut Advisory look and feel. Within the development of the creative for the new product, a logomark, graphic elements, graphic lockups, color platte, typography palette, and layouts were developed, with these elements complimenting and extending the existing Walnut creative. With existing, refined, and essential elements of the Walnut Advisory brand carried into the creative for this new brand, the connection was seamless, enabling the Business Owners Policy to both work as a standalone product and within the Walnut brand.
Within the creative development, a new color and typography palette were created for the brand, with the colors and typefaces working with the existing Walnut brand palettes. Existing elements of the Walnut brand were also refined and evolved, including the messaging elements, and elements of the copywriting.
Using the approach in the visual development of the product brand, the writing and messaging worked with and extended the Walnut brand, incorporating elements into the copywriting for the Business Owners Policy brand, with the new writing also extending the overall Walnut brand.
This seamless execution and connection between the new brand and existing brand was only possible because the architecture for the Walnut Advisory brand is flexible, enabling additions, changes, and reorganization to be easily incorporated and executed. The creative execution in brand development simultaneously built the Business Owners Policy brand and extended the Walnut Advisory brand at the same time.
Scroll down to view the project and the creative. To read the Walnut Advisory case study and learn about the development of the brand value click here. To read the case study of the product architecture, click here. To read how the brand was evolved, click here. To go back to the original page with the listing of the case studies click here.
Summary A New Brand
Because the new brand had to be independent and part of the existing Walnut Advisory brand, new elements of messaging and visuals needed to be developed, and work with the existing brand, and existing Walnut creative needed to work with the new brand. This was accomplished through building on the existing brand elements like color, typography, and design.
Next Case Study: Design Evolution
Coinciding with marketing efforts, the addition of new products, additions and updates to the website, the brand image and message was consistently evolved to ensure the brand was kept fresh.
Read the Case Study
Next Case Study / All / Previous
Because the new brand had to be independent and part of the existing Walnut Advisory brand, new elements of messaging and visuals needed to be developed, and work with the existing brand, and existing Walnut creative needed to work with the new brand. This was accomplished through building on the existing brand elements like color, typography, and design.
Next Case Study: Design Evolution
Coinciding with marketing efforts, the addition of new products, additions and updates to the website, the brand image and message was consistently evolved to ensure the brand was kept fresh.
Read the Case StudyNext Case Study / All / Previous
Case Study Signature Advisory
In the development of the Signature Advisory brand, the writing, the selection of imagery, the identity design, company image, and foundational elements of the brand were developed simultaneously. In this approach, the imagery, visual elements, and written word are one, with the style, feel, and tone consistent across the board. In the design of the identity system, the logo incorporates elements that visualize journey, navigation, and vision, core elements of the developed visual brand.View Case Study
In the development of the Signature Advisory brand, the writing, the selection of imagery, the identity design, company image, and foundational elements of the brand were developed simultaneously. In this approach, the imagery, visual elements, and written word are one, with the style, feel, and tone consistent across the board. In the design of the identity system, the logo incorporates elements that visualize journey, navigation, and vision, core elements of the developed visual brand.
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Case Study Unique Approach
Rather than showing photos of products alone, in the development of the Everline Doors brand development, the creative approach taken was to showcase the products in use, in buildings and facilities where the products con be used, to convey product features and product benefits, with corresponding writing, messaging, and visuals communicating product features and benefits.View Case Study
Rather than showing photos of products alone, in the development of the Everline Doors brand development, the creative approach taken was to showcase the products in use, in buildings and facilities where the products con be used, to convey product features and product benefits, with corresponding writing, messaging, and visuals communicating product features and benefits.
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Case Study Logo Design Process
In the design of a logo, creating the tone, style, and feel of the logo are important, and in the development of the eventual business image. As part of the project process, the initial versions of the logo presented to a client should include multiple visual directions. With the designed logos having a style, feel and tone, with multiple different directions possible. Once a direction is chosen and the design finalized, it is carried into the design and development of the identity system, and then the brand image.View Case Study
In the design of a logo, creating the tone, style, and feel of the logo are important, and in the development of the eventual business image. As part of the project process, the initial versions of the logo presented to a client should include multiple visual directions. With the designed logos having a style, feel and tone, with multiple different directions possible. Once a direction is chosen and the design finalized, it is carried into the design and development of the identity system, and then the brand image.
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Case Study Fundraising Campaign
Commissioned to take a fresh approach on the annual fundraising drive campaign for the Upper Makefield Fire Company, this multi-platform campaign was developed to raise funds for the fire company; equipment, education, and resources. The developed approach conveyed the importance of the fire company to the community should an emergency happen. The project development included concept, approach, message, and design, applied to the design of a letter-sized ad, sent through the mail, and corresponding creative applied to the web and social media.View Case Study
Commissioned to take a fresh approach on the annual fundraising drive campaign for the Upper Makefield Fire Company, this multi-platform campaign was developed to raise funds for the fire company; equipment, education, and resources. The developed approach conveyed the importance of the fire company to the community should an emergency happen. The project development included concept, approach, message, and design, applied to the design of a letter-sized ad, sent through the mail, and corresponding creative applied to the web and social media.
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Case Study Design Evolution
With the goal of building on the established event brand for this annual to semi-annual event to promote the Reach Organization, raising funds and awareness, each event poster and corresponding creative built on the previous event creative, delivering consistency and tying all three together. Each poster design and it's graphic elements incorporate visual elements of the previous creative, to continue to build presence for the event and organization.View Case Study
With the goal of building on the established event brand for this annual to semi-annual event to promote the Reach Organization, raising funds and awareness, each event poster and corresponding creative built on the previous event creative, delivering consistency and tying all three together. Each poster design and it's graphic elements incorporate visual elements of the previous creative, to continue to build presence for the event and organization.
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Case Study Flexible Logo Design
This suite of typographical logos incorporates relevant graphics that represent each service as individual companies and anchor elements universal to all three. The typographic name, ruler element, plus graphic, and typeface are consistent in all three–serving as the anchor elements, while graphics unique to each service and company set each apart. This approach provides a flexibility while ensuring all three are "within brand".View Case Study
This suite of typographical logos incorporates relevant graphics that represent each service as individual companies and anchor elements universal to all three. The typographic name, ruler element, plus graphic, and typeface are consistent in all three–serving as the anchor elements, while graphics unique to each service and company set each apart. This approach provides a flexibility while ensuring all three are "within brand".
View Case Study
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The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.view projects
The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.
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Recent Projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.view recent projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.
view recent projects
Featured Projects & Work
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.view the featured projects
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.
view the featured projects
Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered.
Delivering the first impression their business needs to accelerate the return on investment that is their business.
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
Design Solutions Adam Garlinger | 908.581.3393
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