Insurance Company Brand Development Case Studies
The Walnut Advisory Corporation is a 44 year plus provider of comprehensive insurance products and underwriting services that enables attorneys to protect their practice and retail and wholesale insurance brokers to build their books of business. Starting off with brochure designs, the Walnut Advisory Corporation commissioned Adam Garlinger to redevelop their brand, create their corporate image, and develop their online presence. Over the course of this ongoing relationship established in 2014, the projects and initiative included the evolution of the brand, developing online and offline marketing efforts, the branding of new products added to the brand and suite of offerings, building on the online infrastructure, strengthening the online presence, and building a personal brand for the CEO Ariel Hessing. Below are case studies of projects and initiatives that resulted in 300% revenue increase and dominating search engine presence.
Walnut Advisory Corporation
The Walnut Advisory Corporation is a 44 year plus provider of comprehensive insurance products and underwriting services that enables attorneys to protect their practice and retail and wholesale insurance brokers to build their books of business. Starting off with brochure designs, the Walnut Advisory Corporation commissioned Adam Garlinger to redevelop their brand, create their corporate image, and develop their online presence. Over the course of this ongoing relationship established in 2014, the projects and initiative included the evolution of the brand, developing online and offline marketing efforts, the branding of new products added to the brand and suite of offerings, building on the online infrastructure, strengthening the online presence, and building a personal brand for the CEO Ariel Hessing. Below are case studies of projects and initiatives that resulted in 300% revenue increase and dominating search engine presence.
The Corporate Logo Redesign
As part of the development of the brand, and the design of the identity system and corporate image, the company logo was redesigned. Because the logo was in use for 41 years, and was the only consistent representation of the company, the mark had established brand equity. The redesign of the Walnut Advisory logo incorporated the visual equity in order to carry forward the 41 years of visual equity, and ensure there was a connection within the new brand and company image.
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As part of the development of the brand, and the design of the identity system and corporate image, the company logo was redesigned. Because the logo was in use for 41 years, and was the only consistent representation of the company, the mark had established brand equity. The redesign of the Walnut Advisory logo incorporated the visual equity in order to carry forward the 41 years of visual equity, and ensure there was a connection within the new brand and company image.
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Developing the The Brand Value
In the development of the Walnut Advisory brand, the value and differentiators needed to be identified, built, and established to set this provider of comprehensive insurance products and underwriting services apart from the competition. After gaining a comprehensive understanding of the business, offerings, industry, and clients served, multiple elements of value were identified and developed, starting with the development of a comprehensive value-driven architecture applied to the company's products and offerings, and as part of the value equation.Continue Reading Case Study
In the development of the Walnut Advisory brand, the value and differentiators needed to be identified, built, and established to set this provider of comprehensive insurance products and underwriting services apart from the competition. After gaining a comprehensive understanding of the business, offerings, industry, and clients served, multiple elements of value were identified and developed, starting with the development of a comprehensive value-driven architecture applied to the company's products and offerings, and as part of the value equation.
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Developing the Product Architecture
Originally as loose products used without rhyme or reason prior to the rebranding, Select Group, Old South, and Western Prairie were presented as individual companies offering the company's products. In the development of the Walnut Advisory brand, the Select Group, Old South, and Western Prairie brands were now developed as individual brands offering the three company programs, but now tailored to the geographic insurance market served by the brands.Continue Reading Case Study
Originally as loose products used without rhyme or reason prior to the rebranding, Select Group, Old South, and Western Prairie were presented as individual companies offering the company's products. In the development of the Walnut Advisory brand, the Select Group, Old South, and Western Prairie brands were now developed as individual brands offering the three company programs, but now tailored to the geographic insurance market served by the brands.
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Identity System Message, & Image
Incorporating the value-driven brand architecture and structure of offerings into the purpose and the approach, the development of the identity system and company image included the logo redesign, secondary versions of the logo, suite of icons, color palette, typography palette, graphic lockups and the design of layouts. Developed to represent the company programs and brands, the icons were used to visually convey the structure of offerings and represent the brand value, and work with the messaging in the creative to showcase the brand value.Continue Reading Case Study
Incorporating the value-driven brand architecture and structure of offerings into the purpose and the approach, the development of the identity system and company image included the logo redesign, secondary versions of the logo, suite of icons, color palette, typography palette, graphic lockups and the design of layouts. Developed to represent the company programs and brands, the icons were used to visually convey the structure of offerings and represent the brand value, and work with the messaging in the creative to showcase the brand value.
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Website Development
Developed to showcase the deep value of Walnut Advisory, the website was structured so each page deepened the value of the brand and the value of the offerings, with the architecture enabling additions to the site to further deepen the value. With the design incorporating the identity system and designed messaging elements, the layout was based on the company image, with the messaging, writing, and content deepening the differentiators, value proposition, and competitive advantage.Continue Reading Case Study
Developed to showcase the deep value of Walnut Advisory, the website was structured so each page deepened the value of the brand and the value of the offerings, with the architecture enabling additions to the site to further deepen the value. With the design incorporating the identity system and designed messaging elements, the layout was based on the company image, with the messaging, writing, and content deepening the differentiators, value proposition, and competitive advantage.
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Strengthening the Presence
Coinciding with the evolution of the design and messaging, a microsite was developed as part of a marketing campaign that included print and social media components. In addition to pages developed specifically to work with the marketing campaign, the site was structured to focus on and showcase how the programs are tailored to regions through the brands tailored to the northeast, southern, and western markets.Continue Reading Case Study
Coinciding with the evolution of the design and messaging, a microsite was developed as part of a marketing campaign that included print and social media components. In addition to pages developed specifically to work with the marketing campaign, the site was structured to focus on and showcase how the programs are tailored to regions through the brands tailored to the northeast, southern, and western markets.
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The Addition of New Offerings
With a new product suite needing to be positioned independently and as part of Walnut Advisory as a whole, these new products needed to both work within the Walnut Advisory brand and have their own unique brand. With key elements of the Walnut Advisory brand carried forward, a unique look and feel was developed for the Business Owners policy that also worked with the Walnut Advisory look and feel.Continue Reading Case Study
With a new product suite needing to be positioned independently and as part of Walnut Advisory as a whole, these new products needed to both work within the Walnut Advisory brand and have their own unique brand. With key elements of the Walnut Advisory brand carried forward, a unique look and feel was developed for the Business Owners policy that also worked with the Walnut Advisory look and feel.
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Design Evolution
Coinciding with marketing efforts and website updates to maintain search engine position, the brand, company image, and messaging was evolved on a consistent basis to ensure the brand was kept fresh. While not an overhaul as there was no reason or purpose, the creative was refined and built on, while still maintaining the brand standards and the look of the company image. Using the brand style guide to ensure the look and feel was maintained and the core brand kept consistent, new photos and visual elements were added while still maintaining the established look defined in the brand standards.Continue Reading Case Study
Coinciding with marketing efforts and website updates to maintain search engine position, the brand, company image, and messaging was evolved on a consistent basis to ensure the brand was kept fresh. While not an overhaul as there was no reason or purpose, the creative was refined and built on, while still maintaining the brand standards and the look of the company image. Using the brand style guide to ensure the look and feel was maintained and the core brand kept consistent, new photos and visual elements were added while still maintaining the established look defined in the brand standards.
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Individual Product Sites
With product brochures used as part of marketing campaigns, standalone websites were developed to work with the efforts, and strengthen the online presence. Standalone websites were developed for the Apartment and Condo Program, the Hotel and Motel Program, and the Lawyer Liability Program, with each site incorporating brochure creative and the established brand.Continue Reading Case Study
With product brochures used as part of marketing campaigns, standalone websites were developed to work with the efforts, and strengthen the online presence. Standalone websites were developed for the Apartment and Condo Program, the Hotel and Motel Program, and the Lawyer Liability Program, with each site incorporating brochure creative and the established brand.
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Maintaining the Online Presence
As part of the online strategy to maintain the high visibility and dominant search engine position of Walnut Advisory, the websites were continually added-to and built-on, with the brand evolved and the brand value deepened. In this executed strategy, new content was added to the main company website, with existing content built on. A microsite and three product websites were added to the infrastructure, with updates, changes, and additions executed across all sites to ensure consistency.Continue Reading Case Study
As part of the online strategy to maintain the high visibility and dominant search engine position of Walnut Advisory, the websites were continually added-to and built-on, with the brand evolved and the brand value deepened. In this executed strategy, new content was added to the main company website, with existing content built on. A microsite and three product websites were added to the infrastructure, with updates, changes, and additions executed across all sites to ensure consistency.
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Personal Brand & Online Evolution
With a request to build a personal brand for the Walnut Advisory CEO to achieve outlined goals, a suite of websites were developed for the CEO Ariel Hessing. This request also served as an opportunity to expand the company's online infrastructure, further strengthen the online presence, and build-on the Walnut Advisory brand.Continue Reading Case Study
With a request to build a personal brand for the Walnut Advisory CEO to achieve outlined goals, a suite of websites were developed for the CEO Ariel Hessing. This request also served as an opportunity to expand the company's online infrastructure, further strengthen the online presence, and build-on the Walnut Advisory brand.
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A Dominating Online Presence
In addition to the architecture, structure of content, and brand value reflected in the website, maintaining and building-on the website was essential to the high search engine position. On a consistent basis the website and the content within the online ecosystem were consistently maintained, with existing writing refreshed and added-to with new content to build-on the brand value.Continue Reading Case Study
In addition to the architecture, structure of content, and brand value reflected in the website, maintaining and building-on the website was essential to the high search engine position. On a consistent basis the website and the content within the online ecosystem were consistently maintained, with existing writing refreshed and added-to with new content to build-on the brand value.
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Summary Walnut Advisory
Powering the results that included a 350% increase in revenue, strong online presence, and dominating search engine position were initiatives that included the development of a value driven brand with a deep and rich architecture, compelling company image, effective messaging, website design, the development of an online ecosystem, and online maintenance that ensured high search engine position and online visibility that dominated the competition.
Powering the results that included a 350% increase in revenue, strong online presence, and dominating search engine position were initiatives that included the development of a value driven brand with a deep and rich architecture, compelling company image, effective messaging, website design, the development of an online ecosystem, and online maintenance that ensured high search engine position and online visibility that dominated the competition.
Case Study Signature Advisory
In the development of the Signature Advisory brand, the writing, the selection of imagery, the identity design, company image, and foundational elements of the brand were developed simultaneously. In this approach, the imagery, visual elements, and written word are one, with the style, feel, and tone consistent across the board. In the design of the identity system, the logo incorporates elements that visualize journey, navigation, and vision, core elements of the developed visual brand.View Case Study
In the development of the Signature Advisory brand, the writing, the selection of imagery, the identity design, company image, and foundational elements of the brand were developed simultaneously. In this approach, the imagery, visual elements, and written word are one, with the style, feel, and tone consistent across the board. In the design of the identity system, the logo incorporates elements that visualize journey, navigation, and vision, core elements of the developed visual brand.
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Case Study Unique Approach
Rather than showing photos of products alone, in the development of the Everline Doors brand development, the creative approach taken was to showcase the products in use, in buildings and facilities where the products con be used, to convey product features and product benefits, with corresponding writing, messaging, and visuals communicating product features and benefits.View Case Study
Rather than showing photos of products alone, in the development of the Everline Doors brand development, the creative approach taken was to showcase the products in use, in buildings and facilities where the products con be used, to convey product features and product benefits, with corresponding writing, messaging, and visuals communicating product features and benefits.
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Case Study Logo Design Process
In the design of a logo, creating the tone, style, and feel of the logo are important, and in the development of the eventual business image. As part of the project process, the initial versions of the logo presented to a client should include multiple visual directions. With the designed logos having a style, feel and tone, with multiple different directions possible. Once a direction is chosen and the design finalized, it is carried into the design and development of the identity system, and then the brand image.View Case Study
In the design of a logo, creating the tone, style, and feel of the logo are important, and in the development of the eventual business image. As part of the project process, the initial versions of the logo presented to a client should include multiple visual directions. With the designed logos having a style, feel and tone, with multiple different directions possible. Once a direction is chosen and the design finalized, it is carried into the design and development of the identity system, and then the brand image.
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Case Study Fundraising Campaign
Commissioned to take a fresh approach on the annual fundraising drive campaign for the Upper Makefield Fire Company, this multi-platform campaign was developed to raise funds for the fire company; equipment, education, and resources. The developed approach conveyed the importance of the fire company to the community should an emergency happen. The project development included concept, approach, message, and design, applied to the design of a letter-sized ad, sent through the mail, and corresponding creative applied to the web and social media.View Case Study
Commissioned to take a fresh approach on the annual fundraising drive campaign for the Upper Makefield Fire Company, this multi-platform campaign was developed to raise funds for the fire company; equipment, education, and resources. The developed approach conveyed the importance of the fire company to the community should an emergency happen. The project development included concept, approach, message, and design, applied to the design of a letter-sized ad, sent through the mail, and corresponding creative applied to the web and social media.
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Case Study Design Evolution
With the goal of building on the established event brand for this annual to semi-annual event to promote the Reach Organization, raising funds and awareness, each event poster and corresponding creative built on the previous event creative, delivering consistency and tying all three together. Each poster design and it's graphic elements incorporate visual elements of the previous creative, to continue to build presence for the event and organization.View Case Study
With the goal of building on the established event brand for this annual to semi-annual event to promote the Reach Organization, raising funds and awareness, each event poster and corresponding creative built on the previous event creative, delivering consistency and tying all three together. Each poster design and it's graphic elements incorporate visual elements of the previous creative, to continue to build presence for the event and organization.
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Case Study Flexible Logo Design
This suite of typographical logos incorporates relevant graphics that represent each service as individual companies and anchor elements universal to all three. The typographic name, ruler element, plus graphic, and typeface are consistent in all three–serving as the anchor elements, while graphics unique to each service and company set each apart. This approach provides a flexibility while ensuring all three are "within brand".View Case Study
This suite of typographical logos incorporates relevant graphics that represent each service as individual companies and anchor elements universal to all three. The typographic name, ruler element, plus graphic, and typeface are consistent in all three–serving as the anchor elements, while graphics unique to each service and company set each apart. This approach provides a flexibility while ensuring all three are "within brand".
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Select Projects
The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.view projects
The projects and work of Adam Garlinger, including logo design, business identity, and brand development for clients that include attorneys, insurance companies, networking, advisors, consultants, voice artists, and underwriters who are rebranding their corporation, building their business, and establishing a strong business presence. It's not only what we do, but how we do it.
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Recent Projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.view recent projects
The recent work and latest projects from Adam Garlinger, including building an online brand, carrying forward and applying and existing brand into a new brand, and building on the established value to generate revenue, in projects that include campaign development, building a brand and the development of a website under a brand umbrella.
view recent projects
Featured Projects & Work
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.view the featured projects
The featured projects and works of Adam Garlinger, with projects that include brand development, building a product offering, business ecosystem development, visual branding, campaign design, website development, creative process, and the brand evolution of a renamed business.
view the featured projects
Located in New Jersey where Washington crossed the Delaware into New Jersey to win the war, Design Solutions Adam Garlinger is an advertising and design studio that helps clients differentiate their business from those they compete with...to stand out, be seen, and be remembered.
Delivering the first impression their business needs to accelerate the return on investment that is their business.
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
38 River Drive, Titusville New Jersey | adam@adamgarlinger.com
Design Solutions Adam Garlinger | 908.581.3393
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